Purple is a non-partisan coalition, campaign and movement. We span the breadth of American society to rediscover and recommit to our democratic values and institutions. No matter the politics of the day, American democracy demands participation, and suffers amid indifference and mistrust. The fall’s Purple campaign will be the leading edge of a movement to promote and reward citizen engagement in our communities at every level. Choose an analogy: Are we a refresher course, reminding us of how a democratic society functions? Yes. Are we a playlist of content that tells the American story? Yes. Are we engineers, aspiring to nothing less than a new social norm for active citizenship? Yes. Are we a 70s-style marriage encounter, purple helping us simply to fall in love with our democracy again? Yes. Maybe that above all.
Along the way, we are literally building a brand, a Purple banner of proud participation to be hoisted by the many organizations and individuals already committed to the mutual goal of restoring faith in the American Way. That bears repeating: restoring faith in the American Way.There is hardly in the world a more pressing need. And there is surely no more worthy goal.